Bees Communication in Paris for Mipim Proptech EU 2019
The Italian real estate world is not immune to technological innovations. Proptech is a collective term used to define startups offering technologically innovative products and new business models for the real estate markets, aimed at transforming the approach to Real Estate. It is designed to streamline and connect processes for participants in all stages of the real estate market, including buyers, sellers, brokers, lenders, and landlords.
Nowadays, Proptech is a global phenomenon. Since 2015, more than 800 real estate startups have raised around 6 billion dollars. This is why many companies are investing in the sector.
In this context of innovation and development, Mipim Proptech, a leading event in the digital transformation of the real estate sector, came to life. This show is the place where decision makers, start-ups and technologically advanced companies meet to discuss new opportunities of the market. This format is repeated every year in Paris, New York, and Hong Kong.
Bees Communication, the Italian representative office of Mipim Proptech was present in Paris, in support of the Italian participants of the fair. It is essential to stay up-to-date and trained in order to always give the best support for sectorial marketing to our customers!
“Proptech is the digital transformation in property industry. It considers both the technological and mentality change of real estate industry”
J.Dearsley, PropTech consult